Friday, September 14, 2007


I thought I would post this in case anyone hasn't seen it.
I do not endorse Cadbury in any way, in fact I have not forgiven them for their Salmonella outbreak.
I was struck by the advert and considered the performance of the Actor, Garon Michael, worthy of merit.
Reproduced below is the report from Metro.

It turned out to be an inspired advert, even if it sounded plain weird: take one unknown actor, put him in a gorilla suit and get him to play drums to a Phil Collins backing track.
The latest Cadbury's commercial has taken Britain by storm since it launched last month.
Bloggers have been going nuts for the 90 second clip, which was viewed almost 500,000 times on YouTube the week after its release and is part of a £6.2million advertising campaign.
But, until now, no one had identified the man behind the ape suit – with many bloggers believing it was even Collins himself. But the advert's makers admitted yesterday that he was a little-known actor called Garon Michael.
Something of a specialist, Mr Michael has appeared as a primate in the movies Congo, Instinct and the Planet Of The Apes remake, and acted alongside the likes of Anthony Hopkins, Donald Sutherland and Mark Wahlberg.
With the Phil Collins song In The Air Tonight playing in the background, the camera starts on the gorilla's face before panning out to reveal he is playing the drums.
As the 1980 hit song reaches its climax, the scene fades out to be replaced by a picture of a Dairy Milk bar.
Cadbury spokesman Tony Bilsborough said: 'We have been amazed by the way the advert has captured the public's imagination.'


Blogger Sushiboy said...

That was cool. I think apes are cool.

5:39 PM  
Blogger Teri said...

Give Cadbury another chance, Sans. That's some good stuff.

8:35 AM  
Blogger Tanya Espanya said...

I'm extremely not a fan of Phil or Genesis (that would be Rowbear's domain) so I'm not 'getting' this ad.

I know, I'm lame.

10:05 AM  
Blogger Dale said...

The best part are the headphoney things he's wearing.

Tanya, yes, you're lame, it's an ape playing drums, what more is there to get?

1:07 PM  
Blogger Sans Pantaloons said...

SushiBoy, I concur.

Teri, sorry. I will never forgive them.

Tanya, as far as I'm aware there is zero connection between drums, Genesis, Apes and Cadbury. I assume the idea for the advert popped into the exec's head while she/he was watching Planet Earth and listening to Phil Collins...

Dale, will iPod adverts with dancing Apes be next?

4:45 PM  
Blogger Dale said...

We can only pray they don't Sans. When I see something funny, strange or cute in an ad, I immediately hope to never have to see it over and over or worse, rip offs or riff offs on the same thing. Call me cranky 'cause I am.

11:58 PM  
Blogger julia said...

Thanks for posting that one, Sans. I also liked the earphones, but if this was playing on my TV, I'd be looking forward to it, unlike Cranky Pants.

12:14 AM  
Blogger JoeinVegas said...

What, they used a stand in and not a real gorilla? Have to talk to the union about that.

10:58 AM  
Blogger Sans Pantaloons said...

Dale, I'm sure variations will follow...

Julia, I'll post any that may be of interest.

JoeinVegas; Welcome, the available real silverbacks didn't have equity cards.

2:32 PM  

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